Managing Your Professional Brand

Managing Your Professional Brand

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Whether you consider yourself a “marketing” person or not, there is one brand you are marketing on a daily basis: you.

Learn how to apply marketing strategies to your own professional brand, enhancing its image and perceived value in the marketplace. Great products don’t become a success by accident; careful planning goes into their features, packaging, and how they are promoted. Your personal brand deserves the same strategic approach!

Join this webinar led by Dr. Kiersten Maryott from the University of Pittsburgh, Katz Graduate School of Business to learn how to:

  • apply marketing strategies to your professional brand, enhancing its image and perceived value in the marketplace.
  • communicate valuable information about your brand beyond the common strategies.
  • engage in market research to understand your audience.

About the Presenter

Kiersten Maryott joined the faculty of the Katz School in 2009. Previously she taught at the University of Richmond, Virginia Commonwealth University and the University of Central Florida. Dr. Maryott’s research focuses on consumer behavior issues specifically as they impact trust, credibility, and consumer welfare. For example, Dr. Maryott has a stream of research which investigates online gambling. The goal of this research is to understand consumer behavior in online gambling with the goal of protecting consumer welfare and potentially providing public policy suggestions. This research was presented at the 2009 American Marketing Association’s Summer Conference. Dr. Maryott’s research has appeared in the Journal of Service Research and the Journal of Relationship Marketing. Additionally, her research has been presented at such conferences as the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.

Joseph M. Katz Graduate School of Business
About the Author
Joseph M. Katz Graduate School of Business

Perennially ranked among the top business schools in the world, the University of Pittsburgh Joseph M. Katz Graduate School of Business offers a diverse portfolio of graduate, doctoral, and executive education programs in business. Through its rigorous curriculum, world-class faculty, high-touch advising support, and global alumni network, the Katz School strives to create dynamic leaders who drive global business. The Katz School has a long tradition of executive-focused education and offers the Executive MBA Worldwide program in Pittsburgh and São Paulo and the Executive MBA in Healthcare program in affiliation with the University of Pittsburgh Medical Center (UPMC).

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