6 Tips to Leverage Generative AI Tools to Boost Your Business Without Hurting Your Credibility

Artificial intelligence (AI) is taking the world by storm.

And there’s no doubt about it that, as AI continues to advance, businesses are increasingly empowered by its capabilities. Leaders can optimize their operations, increase efficiencies, improve productivity, and, ultimately, gain a competitive edge in their industries by leveraging AI.

However, AI does have its pitfalls. The rapid development of artificial intelligence technology is certainly impressive, but at the pace at which it’s evolving, there are bound to be blips. While AI can generate content, offer ideas, answer questions, and perform tasks at what feels like the speed of light, at one point, it needed time to gather data and learn all of that information. But information is always changing, and technology is not immune to hiccups.

Never mind that no technology, no matter how advanced, can replace that human aspect to which your customers or clients are drawn. So generative AI tools may be used to elevate your business, but you should always use them carefully.

Here are six ways to use generative AI tools to boost your business without taking a toll on your reputation.

 

1️⃣ Understand the capabilities and limitations of AI.

Don’t just assume that AI can do a better job than your employees. Sure, generative AI can handle ideation, content creation, data synthesis, and more.

But AI should augment human efforts, not replace those efforts. Understanding its capabilities and limitations is key to maximizing its impact.

 

2️⃣ Create a clear strategy around AI.

As AI becomes ever more accessible, it’s easy to just jump on the bandwagon and start using it for day-to-day tasks.

But it’s important to have a clear strategy around your use of AI, just as you have a clear strategy surrounding the talent you’ve hired and your team structures. AI can add value to your business with idea and content generation, design help, customer support, and more, but you need to figure out how it fits into existing teams.

 

3️⃣ Integrate human oversight into the AI process.

While AI has a wealth of capabilities, it’s never a bad idea to have humans oversee your generative AI processes.

For example, if you’re using AI to create content, having a professional writer review it and enhance it or even tweak it to your brand voice can go a long way. If you’re using AI to create media for a marketing campaign, working with designers and photo or video editors can ensure that the media maintains brand consistency. Human reviewers can provide guidance, validate outputs and tweak results as needed to better bridge the gap.

 

4️⃣ Maintain transparency and use disclosures where necessary.

Disclosing the involvement of AI in customer- or client-facing products or services is important.

Being transparent about your AI use can help you ensure credibility and build trust and rapport with your customers or clients. 

Of course, if you use AI to generate ideas or create taglines and business uses of that nature, you don’t need to tell everyone every time. But it’s worth disclosing your use of AI when it feels right, just to play it safe.

 

5️⃣ Educate your team about your AI tools.

Make sure that your team understands how to use any AI tools that you adopt.

To ensure a smooth integration of generative AI into your business, you should conduct training so that everyone is well aware of how it works, as well as of its limitations and ethical considerations.

 

6️⃣ Use AI for marketing your business.

As a C-suite executive, you can use AI to boost your business through powerful marketing measures.

AI can help you collect data and ideate on copy for marketing materials. Just remember that AI cannot and should not replace your marketing measures. Customers and clients resonate with other people just like them – and, therefore, having humans behind your communication efforts is important.

People want what’s real, but AI can help you get started.