Opportunities and challenges of digital adoption in the healthcare industry: Perspectives from leaders and healthcare professionals.

Opportunities and challenges of digital adoption in the healthcare industry: Perspectives from leaders and healthcare professionals.

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Together with Keystone Strategy, we carried out a survey of key decision makers in the healthcare delivery space to determine their attitudes and opinions about the relevance of digital solutions for the space.

Our goal was to explore which technologies excite them and are deemed especially useful, as well as to understand challenges that they foresee with the implementation of these. Ultimately, we seek to provide guidance to design and marketing teams on how to approach building and marketing of digital tools for healthcare providers.

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Authors
Ivy Exec and Keystone Strategy: Bradley Hart, Jack Makari, Aseem Mahajan, Monika Pichler, Ellora Sarkar, Mary Scarpulla, Tom Kudrle, Sean Hartman.

Ivy Insights
About the Author
Ivy Insights

Ivy Insights provides our clients with meaningful insights by leveraging our internal network of professionals. We offer white glove recruitment of industry experts for qualitative and quantitative marketing insights studies. Our Market Insights team offers fast, reliable results for businesses seeking professional or subject matter experts across a variety of industries.

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