Beyond Words: How Nonverbal Intelligence and AI are Transforming Face-to-Face Research

Artificial intelligence is revolutionizing the way we analyze human behavior, but can it truly replace human intuition?

Join us for an exclusive webinar featuring David Schneer, Ph.D., CEO of Merrill Research, and Alex Baranpuria, SVP of Global Strategic Growth & Development at InnovateMR + Ivy Exec, as they unveil groundbreaking insights into how AI-backed microexpression analysis is reshaping qualitative research.

David will share findings from a recent study in which software algorithms were used to analyze facial microexpressions during interviews with Ivy Exec’s expert network. The research explored key differences between AI-detected emotional cues and human interpretations, revealing where AI excels, where it falls short, and how a hybrid approach combining AI with human expertise leads to the most accurate insights.

This discussion will highlight how microexpressions - brief, involuntary facial expressions - serve as crucial indicators of hidden emotions, often revealing discrepancies between what participants say and what their bodies reveal. By integrating AI and body language, we can uncover deeper emotional drivers that impact decision-making.

Key Takeaways:

✅ How AI detects and interprets facial microexpressions in interviews

✅ Real-world insights: AI analysis vs. human observation in qualitative research

✅ The role of expert networks in refining AI-driven behavioral analysis

✅ Why AI alone isn’t enough - how human expertise enhances emotional intelligence in research

Join us for this insightful discussion on the future of AI-enhanced qualitative research and discover how to unlock deeper consumer and B2B insights using cutting-edge technology.

David Schneer, Ph.D.

CEO of Merrill Research

Alex Baranpuria

SVP of Global Strategic Growth & Development at InnovateMR + Ivy Exec