The AI Advantage: B2B Marketing with a Generative Twist
About the class
Watch this transformative webinar titled "The AI Advantage: B2B Marketing with a Generative Twist," where Scott Swigart, the Senior Vice President of the Technology Group at Shapiro + Raj, will guide you through the profound impact of Generative AI on the world of marketing.
Despite widespread media coverage, Generative AI, or GenAI, has yet to see deep adoption in the mainstream. While many companies are experimenting with this technology, its utilization remains relatively shallow. Marketing leaders, however, hold an optimistic view of GenAI, even though concerns and reservations create tensions in the industry.
In this webinar, we will delve into the challenges and barriers hindering GenAI adoption and explore how the future of GenAI will reshape the skillsets required by marketers.
Key Takeaways:
- Gain insights into the current state of Generative AI adoption in B2B marketing.
- Understand the challenges and barriers that marketers face when implementing GenAI.
- Discover how GenAI can accelerate content creation and its potential impact on marketing.
- Explore the evolving role and skillsets of marketers as GenAI becomes more widespread.
- Envision the future of GenAI and its transformative potential in the marketing landscape.
About the Presenter
Scott Swigart
Senior Vice President of the Technology Group at Shapiro + Raj
Scott Swigart merges a deep understanding of B2B technology with a passion for market research.
With decades of experience, Scott has witnessed numerous technology revolutions from the birth of the PC into today's age of artificial intelligence.
At Shapiro+Raj, Scott guides an experienced team of dedicated analysts, emphasizing trustworthy research and continuous innovation. He's focused on crafting actionable strategies that fuel sustainable growth and holds a particular interest in the transformative potential of generative AI.