Senior Market Development Manager - HealthCast (Patient Monitoring)

The Senior Market Development Manager is an extension of the HealthCast Global Marketing Organization focused on developing the US HealthCast market. This position works with internal and external stakeholders to identify market development barriers in order to develop and launch programs required to drive market penetration.  This position is an exciting opportunity to work with Medtronic’s Patient Monitoring and Respiratory Interventions business.

This position is based in the in Boulder, CO and is open to remote within the continental United States for well qualified candidates.

A Day in the Life

Responsibilities may include the following and other duties may be assigned:

• Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses
• Implement regional segmentation strategies and develop regional targeting to identify, prioritize and capture new opportunities for field sales and account-based marketing
• Work closely with Sales Leaders and their teams to transfer knowledge, best practices and objection handling to accelerate core technology adoption in the US
• Foster strong relationships with customers, society partners, and Key Opinion Leaders
• Monitor competitor activity and develop deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives
• In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization
• Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers and decisionmakers
• In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail
• Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness
• Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities
• Travel up to 40%

Must Have: Minimum Requirements

• Bachelors degree required
• Minimum of 7 years of relevant experience in sales or marketing or similar, or advanced degree with a minimum of 5 years relevant experience in sales or marketing or similar

Nice to Have

• Experience developing new markets and driving market penetration preferred.
• Previous experience in sales or marketing for products in highly competitive, saturated markets
• Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives
• Ability to build rapport and credibility with customers, field sales, and internal partners
• Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager 

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.  We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Medtronic Benefits and Compensation

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. 

The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations). The rate offered is compliant with federal/local regulations and may vary by location.