Marketing Specialist

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

We are seeking a dynamic and results-driven individual who is looking for an opportunity to learn and grow. In this role, you will be instrumental in driving the development and execution of the lifecycle marketing strategies acquire and convert customers. You will be able to learn and use our marketing technology (Segment and Iterable) to develop orchestrated campaigns across channels. If you thrive in a fast-paced environment, excel at leveraging data insights to inform decisions, and are a creative problem-solver, we want to hear from you.

This role reports to the Head of Lifecycle Marketing based in Irvine, California but will also work across the broader marketing team.

Our principles:

AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery

RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility

COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Requirements
What you’ll do:

• Assist in the development & delivery of growth marketing activity that seeks to increase customer acquisition & transactions from our Xe audiences.
• Increase conversion of new customers by utilizing our promotional engine through cross channel communication.
• Become a subject matter expert in Xe’s marketing technology to create engaging, impactful communications to our customers and prospects onsite and via email & app.
• Communicate currency news and market volatility to customers to increase awareness and drive transactions.
• Utilize data and reporting to assess campaign performance and drive success through testing and optimization.
• Collaborate with the broader marketing team on campaign specific requirements and support marketing managers as needed, serving as the coordinator between them.
• Ensure campaign implementation adheres to Xe Brand, Legal & Compliance guidelines by working with the appropriate teams, always adhering to and advocating for the Xe Brand.
• You will be responsible for executing and managing the day-to-day operations of the lifecycle marketing platform and have an impact on team KPIs.

Who you are:

• Curious Learner: You have a natural curiosity and a willingness to learn, always seeking opportunities to expand your knowledge and stay updated on the latest trends and technologies in lifecycle marketing.
• Analytical Mindset: You possess strong analytical skills and enjoy diving into data to uncover insights that inform decision-making
• Goal-Oriented: You are motivated by achieving tangible results and enjoy working in a dynamic environment where your efforts directly contribute to the success of the business.
• Flexible Problem Solver: You are adaptable and resourceful, able to tackle challenges with a positive attitude and creative thinking. 
• Clear Communicator: You excel in communication, both written and verbal, and have the ability to connect with others on different levels within the organization. Your interpersonal skills enable you to build strong relationships and influence outcomes effectively.
• Detail-Oriented Organizer: You are detail-oriented with strong organizational skills, capable of managing multiple projects simultaneously while ensuring timely execution and alignment with overarching goals.

Benefits

• Competitive Salary & Discretionary Bonus
• 23 days annual leave increasing with each year of service (capped at 28 days)
• Paid day off for your Birthday
• 4% employer pension contribution
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• Life Cover, Income Protections Scheme & Critical Illness cover
• Healthcare
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects.

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions.