Director, Product Marketing (Accounting Channel)

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. 

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make your impact within a rapidly growing Fintech Company

BILL is looking for a Product Marketing Director / Director, Product Marketing to help us continue driving the growth of our Accountant segment.  The ideal candidate will bring an uncompromising customer focus, a passion for products, a data-driven and business-focused mindset, and the ability to think creatively - all tied together with a singular focus for achieving growth. This is a unique opportunity for someone who:

• Loves to distill complex problems into actionable plans

• Enjoys and is good at strategic thinking

• Loves partnering closely with sales and product

• Understands how to help firms and their clients, whose needs are related but different

BILL product marketers are cross functional leaders with a deep understanding of both the product and the customer. This product marketer will be tasked with developing strategies and programs to drive growth by collaborating across marketing, product management, sales, and customer success teams. You will be the voice of the customer to uncover key customer insights that will guide our product and marketing priorities. You will partner closely with our product management teams to influence which product features to build as well as our digital acquisition teams to power campaigns with the right message, to the right customer, at the right time.

We’d love to chat if you have:

• 12 + years experience in a product marketing, product management, management consultant or business operations role for a B2B SaaS company.  3+ years experience managing a team. 

• Ideal candidate has experience in either the Accountant and/or Wealth management space. FinTech a strong plus.

• Experience with successfully launching new products/features from conception/ideation to execution

• Experience developing strategic plans, such as marketing plans, launch plans, or campaign plans. 

• Comfortable in a fast-paced, start-up environment with an ability to stretch from strategic thinking to the details of execution 

• A track record of strong cross-functional team leadership and collaboration and an ability to influence without authority, including senior management

• Analytical mindset  - experience interpreting and summarizing data and gleaning actionable insights

• Excellent written and oral communication skills

• MBA preferred, but not required

Competencies (Attributes needed to be successful in this role):

• Strategic Thinker and Executor: Ability to think strategically about how we can tackle our biggest customer challenges and develop a well-thought out plan.  Then have the capability to put on their execution hat to drive and deliver on the stated goals/objectives.

• Product Expert: Intimately know the product, understand the user workflows and how it works with the rest of the financial tech stack. Partner with product teams to influence the product roadmap and recommend new features to build. Launch and monetize new features to the installed base as well as to prospects by developing the messaging and core upsell programs, and by partnering with the Sales and Support teams.  

• Customer Expert and Champion: Be the voice of the customer.  Know the customer needs, buyer journey, language, and overall mindset of the Accountant and Wealth Management segments and turn those insights into messages and programs that resonate. Champion the customer needs across the company, such as with the Product Team for key features needed or with Support for training or support needs.  

• Excellent manager / coach: ability to mentor and/or manage more junior members on the cross-functional team to help them develop their careers and achieve their business objectives.  Be a go-to person for advice

• Sales Enabler: Work closely with the sales team to deliver sales plays and tools to close new business, especially for our larger customers. Continue to evolve the process to address objections, competition, new capabilities and market shifts.

• Data Driven: Have a data-driven mindset to measure, assess and recommend where to prioritize and focus on.  Deeply understand the business metrics (e.g., funnel metrics, test results, sales process insights) and conduct customer research to uncover new insights.

Let’s talk about benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)

• HSA & FSA accounts 

• Life Insurance, Long & Short-term disability coverage

• Employee Assistance Program (EAP)

• 11+ Observed holidays and wellness days and flexible time off 

• Employee Stock Purchase Program with employee discounts

• Wellness & Fitness initiatives

• Employee recognition and referral programs

• And much more