Marketing Intelligence Product Architect

We are hiring a Marketing Intelligence Product Architect, who will support a critical digital transformation project for one of EPAM’s top clients. This is a high-impact role, with the opportunity to advance your skills and grow within a global organization. If you'd like to learn more about this position and project, apply now! Connect with a recruiter today!

Responsibilities

• We are seeking a highly skilled and experienced Marketing Intelligence Product Architect to join our team. The ideal candidate will have expertise in creating machine learning (ML) and advanced analytics applications to enhance marketing strategies, optimize mixed media budgets, and drive campaign effectiveness. This role will be responsible for designing and implementing innovative solutions that leverage data intelligence to provide actionable insights and recommendations for our marketing initiatives

• Key Responsibilities:

• Collaborate with cross-functional teams to understand business objectives, marketing goals, and data requirements

• Design and architect ML and advanced analytics applications to analyze marketing data, identify trends, and generate actionable insights

• Develop predictive models, segmentation strategies, and attribution models to optimize mixed media budgets and allocate resources effectively

• Implement data-driven approaches to measure marketing performance, assess campaign effectiveness, and identify areas for improvement

• Leverage statistical techniques and data visualization tools to communicate findings and recommendations to stakeholders

• Lead the development and deployment of scalable and robust data solutions that support marketing intelligence initiatives

• Stay up-to-date with emerging trends and technologies in marketing analytics, ML, and advanced analytics, and recommend innovative solutions to drive continuous improvement

Requirements

• Must-Have Skills:

• Solid background in marketing analytics, digital marketing, or advertising, with a track record of delivering impactful insights and recommendations

• Proven experience as a product architect or data scientist with a focus on marketing intelligence and analytics

• Expertise in machine learning techniques, predictive modeling, and advanced statistical analysis

• Proficiency in programming languages such as Python or R for data analysis and model development

• Strong understanding of marketing concepts, including mixed media budgeting, campaign optimization, and customer segmentation

• Experience with data visualization tools such as Tableau, Power BI, or matplotlib for presenting insights and recommendations

• Excellent communication and collaboration skills to effectively interact with stakeholders across different teams and levels

• Nice-to-Have Skills:

• Familiarity with cloud platforms such as AWS, Azure, or Google Cloud Platform for building scalable data solutions

• Experience with big data technologies such as Spark, Kafka, etc. for processing and analyzing large volumes of marketing data

• Knowledge of data governance, privacy regulations, and best practices for handling sensitive marketing data

• Qualifications:

• Bachelor's degree or higher in computer science, engineering, statistics, mathematics, or related field

• Years of experience in product architecture, data science, or marketing analytics roles

• Demonstrated success in designing and implementing ML and advanced analytics applications for marketing intelligence

• Strong problem-solving skills and ability to translate business requirements into technical solutions

• If you possess the required skills and are passionate about leveraging data intelligence to drive marketing effectiveness, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our marketing intelligence capabilities and making a meaningful impact on our business growth

Benefits

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

About EPAM

• EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potentia