Director, Global Head of Active, Multi-asset & Alternatives Content Strategy

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives.  Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Generating alpha is core to the foundation and heart of BlackRock.  Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and alternatives.  Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives.  We market BlackRock’s full range of investment vehicles from separate accounts to mutual funds, ETFs and privates.  We serve BlackRock’s diverse clients from institutional to wealth and individual investors.

Role and impact

The Alpha Marketing team’s Global Head of Content Strategy sits at the center of our mission to deliver for clients.  The role sets BlackRock’s active, multi-asset and alternatives strategy for content generation and distribution across mediums (video, audio, written) and platforms (web, social media, etc.); leads all aspects of editorial for our alpha platforms; and partners with our portfolio managers and investment research teams as well as distribution teams to deliver impactful insights.  As a member of the Alpha Marketing leadership team, the successful candidate will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Responsibilities

• Develop and articulate a bold, inspiring and measurable content strategy

• Lead, enable and inspire a diverse, hard-working team of marketers and writers

• Partner with investors, researchers and product strategists to deliver extraordinary insights

• Work with distribution partners across BlackRock to supercharge content distribution

• Serve as a key member of Alpha Marketing’s leadership team

You have…

• 10+ years’ experience in investment marketing, product strategy, journalism or similar

• A desire to win hearts and minds in helping clients pursue performance

• Strategic vision

• Strong written and verbal communication skills

• Expertise in multiple content mediums (web, social, etc.)

• An understanding of asset management concepts and clients

For New York City only: The salary range for this position is $170,000 – $230,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.