Marketing Manager

Dignity Health one of the nation’s largest health care systems is a 22-state network of more than 9000 physicians 63000 employees and 400 care centers including hospitals urgent and occupational care imaging and surgery centers home health and primary care clinics. Headquartered in San Francisco Dignity Health is dedicated to providing compassionate high-quality and affordable patient-centered care with special attention to the poor and underserved. 

Responsibilities

This position will serve as a dynamic, passionate, and skilled Marketing Manager to join the Sacramento market as part of the broader California regional team. This role will be reporting to the Market Director of marketing and will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the Sacramento market. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

1. Manages  a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market

2. Manages the annual marketing strategies, aligned with local market priorities and goals

3. Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole

4. Maintains detailed annual budgets reconciliation and tracking reports for marketing spends 

5. Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies

6. Works in association with a cross-functional market-based team of marketing & communications  managers and specialists

7. Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience

8. Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing

9. Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders

10. Develops and implements strategies to engage and support  referring physicians and healthcare professionals

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field

• Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry

• Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies

Skills:

• Strong understanding of healthcare, marketing and communications  trends, regulations, and best practices.

• Strong strategic thinking and problem-solving abilities.

• Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.

• Excellent presentation skills. 

• Ability to work collaboratively with cross-functional teams and senior executives.

• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

• Excellent interpersonal skills. 

• Collaborative work style.

• Ability to work in a large geographically diverse system