Senior Manager, Shop Small Brand Marketing

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join the team that runs Shop Small and Small Business Saturday, the American Express marketing platform that demonstrates the brand’s commitment to supporting small businesses and communities around the world. 

This role sits within the Global Advertising and Brand Management (GABM) organization, which has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and impactful. Shop Small is a powerful example of this meaningful work.

American Express founded Small Business Saturday in 2010 to galvanize consumers to support their local communities by shopping at small businesses on the Saturday after Thanksgiving. Since that time, we’ve proudly and consistently backed this award-winning program, expanding its grassroots footprint into a global, year-round Shop Small movement.

The Senior Manager, Shop Small Brand Marketing will serve in an exciting, multi-faceted role to continue advancing key Shop Small priorities. Responsibilities include: 

• Strategy: Support the strategy and plan for Shop Small and Small Business Saturday that will drive spend and fuel brand consideration through best-in-class activations in collaboration with GABM and enterprise partners.

• Project Management: Responsible for end-to-end project management across Shop Small campaign elements and oversight of measurement across the holistic program.

• Creative: Partner with GABM content team and OnBrand on content and creative needs supporting Shop Small and Small Business Saturday, inclusive of Shop Small visual identity. 

• Digital Strategy and Execution: Spearhead the continued evolution of Shop Small’s digital brand presence to drive online engagement through ShopSmall.com and beyond.

• Global Enablement: Provide ongoing strategic direction, consultation, and creative support to optimize Shop Small’s global presence.

Qualifications:

• Minimum 5-7 years work experience in marketing or related discipline, B2B marketing experience a plus

• Proven track record managing integrated, cross-channel marketing campaigns and external agencies.

• Strong strategic and thought-leadership skills with an eye towards innovation

• Comfort with ambiguity and proven ability to develop new opportunities from white space. Must be able to balance “big picture” thinking with tactical execution

• Impeccable organization and project management skills; ability to proactively move complex, multi-faceted projects forward in an efficient manner

• Excellent relationship management skills with ability to build and strengthen relationships, both internally and externally

• Proficient written and verbal communicator with an ability to influence at various management levels

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 

• Bonus incentives 

• 6% Company Match on retirement savings plan 

• Free financial coaching and financial well-being support 

• Comprehensive medical, dental, vision, life insurance, and disability benefits 

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 

• Free and confidential counseling support through our Healthy Minds program 

• Career development and training opportunities

• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.