Senior Product Marketing Manager - B2C

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. 

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. 

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? 

This is a brand new Product Marketing role at Zopa Bank and the start of building out an essential capability for our customer function. Working in close and collaborative partnership with the VP of Marketing and Head of Product Marketing, this individual will be our in-house expert. They will play a vital role in helping Zopa Bank transform how it develops innovative propositions, introduces new products to market and scales feature adoption with our customers.   

Fresh from a successful $80m funding round, Zopa Bank is pushing into new product verticals, including current accounts and investments, as well as bringing greater innovation to its core business of borrowing and savings. This individual would play a significant part in creating momentum around these changes, extending the scope of the function internally to respond to these new GTM opportunities. The new hire will be a very close collaborator and support to Product Leads, working across and embedding to Product tribes as is relevant to achieve OKRs.   

A day in the life...

• Develop and execute innovative approaches to product marketing in line with our strategic objectives and growth priorities

• Bring a proposition lens to every stage of the product lifecycle, so that marketing is embedded by design into the product development process

• Synthesise customer research and input competitor analysis to bring Zopa’s product value to the market in the most effective way

• Co-create and present compelling feature proposals with Product Management and Product Design with consideration to their marketability

• Sharpen and elevate the value proposition approach for headline or new products with distinctive product communications, well-crafted key messaging and smart content creation 

• Create, iterate and improve product marketing content across critical marketing touchpoints (e.g. landing page, review sites) and key product journeys (e.g. onboarding, CRM) leveraging relevant performance data and actionable customer insights

• Develop and execute go-to-market and launch plans – including product naming - for any significant releases or key feature innovations. Manage specific programs or campaigns as needed

• Brief and steer the relevant Growth, Marketing and PR specialists on any activation, or campaign requirements

• Bring together integrated marketing plans that leverage our capabilities and channels holistically to accelerate product growth

About you...

• You have extensive experience working in product marketing and/or a highly-related marketing specialism 

• You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow. Some fintech experience is preferable but not essential

• You will have a nice mixture of strategic skillsets (e.g. proposition development, research and testing methodologies) but are also adept in more creative contexts and written deliverables (e.g. naming, messaging, narrative, content)

• You have a holistic end-to-end perspective on marketing and product. You see the customer journey in its totality and can naturally engage with different functional specialists and subject matter experts quickly

• You will be someone who is highly autonomous with an entrepreneurial spirit. You enjoy getting stuck into new problem spaces and have the drive to deliver positive outcomes and key results for the business

• You are a great communicator and who is able to tell simple, but compelling stories about the product and Zopa experience