Future Freelance — Paid Search / SEO

A PETERMAYER Search Associate is accountable for the following:

• Execute and measure the effectiveness of paid search strategies for multiple clients at a time
• Make keyword recommendations from research, keyword analysis, competitive analysis and PPC tools.
• Create and test ad copy and PPC landing pages to ensure the most effective user experience
• Analyze campaign results to help clients get the maximum ROI, looking at dayparts, search funnels, geography, sitelinks, ad position and more
• Drive traffic and increase ROI for clients by doing competitive analysis, keyword research, content creation and link building
• Measure and report on the effectiveness of SEM/SEO strategies and campaigns using tools including Google Analytics, SEMrush, Search Console, Moz and more
• Share insights with clients through email, calls and face to face meetings
• Keep track of changes and trends in the search marketing industry, educating employees and clients.

Your Department in the PETERMAYER Cosmos

The Strategy team as a whole has the following accountabilities:

• The backbone of the agency’s promise to create great work that works.
• Create the strategies that drive integrated, consumer-first, measureable ideas for clients.
• Bridge the gap between thinking and execution.
• Innovate IP on behalf of the agency and in support of its cultural positioning.
• Be the catalyst for the creatives and for the best ideas.

What We Value in our Universe

­­Our Agency’s Guiding Principles are as follows:

• We exist to help our clients achieve their marketing objectives.
• Working as partners, we produce smart, creative solutions based on the principles of strategic marketing.
• We quantify and measure our success based on the achievement of our partners’ objectives.
• Integrity prevails in every facet of our business.
• We will have a little fun along the way.

What It Takes

The Search Associate position requires the following:

• A passion for digital marketing
• Minimum of 1 years’ experience in search marketing discipline
• Knowledge and experience spans SEO, SEM (paid and organic)
• Results oriented
• Pride yourself on staying on top of industry trends thru blogs, podcasts, white papers, case studies, etc.
• Self-starter, efficient time management and strong problem solving skills
• Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive
• Google Adwords certification required