Embracing the Power of Perception - Eliminating Boundaries to Create Successful Global Leaders

In today’s diverse business world, we must know when our perceptions are working for us and when they’re working against us.
Dr. Maja Zelihic will explain the significant factors that share our perceptions and influence what we believe and why we believe them.
These factors have an impact on shaping our behaviors, how we interact with others, and the implications of those interactions.
Learn a new practical approach to how you can govern your perceptions and discover the tools to help you do just that.

Dr. Maja Zelihic will address the following questions:
- Do we all perceive the “true reality”. Is there such a thing?
- What is our business reality?
- Do I see what others see?
- What type of decisions do you make if I don’t ?
- At what point do we allow our culture or society to dictate what we think and how we perceive?
- And, at what point do we factor our individual thoughts or beliefs into that equation?
- How impactful is a perception when it comes to cross-cultural communication?
- How can we use our perception in our favor vs against us when we interact with those individuals from other cultures?
- How can E.P.I.C process of perception help in your cross-cultural communication? 

Dr. Maja Zelihic is a Fulbright Specialist, Full Professor, and Interim Dean & Department Chair of the Advanced Management Studies at the Forbes School of Business and Technology, University of Arizona Global Campus. She is the Chair of the FSBT’s Board of advisors. She has a Ph. D in Organizational Management, MBA, and MA in Organizational Leadership and Development. She is currently serving her Fulbright tenure having successfully completed one project as a primary investigator, and one as a co-investigator. Furthermore, she is a GLOBE research project Country-Co Investigator, making her contributions in the unique large-scale study of cultural practices, leadership ideals, and interpersonal trust GLOBE currently conducts in 160 countries. She served as a Global Dialogue Partner at NAFSA, Association of International Educators, the world’s largest and most diverse nonprofit association dedicated to international education and exchange in her two-year tenure. 

She is published in over 20+ peer-reviewed journals, and her research ventures took her to Haiti, Cuba, Mexico, Panama, Jordan, Zambia, the Balkan region, and many other parts of the world. She was named one of the top 200 leaders to follow in 2021 by PeopleHum. She co-authored a book on Perception, which was released in December 2020. Her chapter in the international research handbook where she shares her experiences of doing international research across the globe has just been published with Francis & Taylor. In January 2022, Dr. Zelihic was named as Global 100 Inspirational Leaders by Global Leaders Today.